sending samples to influencers

My name is [insert name here] and I work for [insert company name]. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. They may be prompted to reply to your email even just to thank you. I used Etsy tags to get my first 500 sales in less than 6 months. This is done so that the brand influencers can experience your product first-hand. March 2019 I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. I’d love to send across a sample for you along with five others that you can gift your followers as well. Sometimes they’ll just grab an image off your shop instead. [Insert another sentence about their feed that adds a human element]. Now there are always exceptions to the rule. 9/21/2020 0 Comments The Internet is full of influencers: bloggers, journalists, YouTubers, etc. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. 7. Already have a product online but need to sell more of it to make rent? Free Product Sample Outreach. This means that your product needs to make sense on their blog or IG feed. Love Beauty & Fashion. Don’t forget: when in doubt, charge a deposit. This article was inspired by a request I recently received. My name is July from [name] company, and I am the marketing manager. Holy shit, It’s raining ⇢ free tutorials ⇠ in here. Hey [name], My name is [your name] from [company]. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. Loads of brands give away free samples of their products to the influencers. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Make sure you’re not using tired language. ... Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Alright. 4. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. This is a particularly good one to use for micro influencers as they are more likely to … So sorry we couldn’t get to you this time around! Don’t expect that one influencer will change your business overnight. Some may mention or review products if you just send them free samples. Their reviews will be much more useful (and likely … This is done so that the brand influencers can experience your product first-hand. There are more obvious obstacles like fake influencers with purchased followers. Make sure it’s a good match! Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! Hey guess what? When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! Sending Free Product Samples to Influencers. Influencer marketing is a trending topic in content marketing. In addition to the increase in visits you can get, this will increase your reputation in the sector. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. Product sampling posts from micro-influencers are deemed more reliable. If you’re not willing or capable of filling it out, then we’ll be parting ways. Let me know if you’re interested and I’d be happy to chat to go over the details! Octoly will also take care of any shipping issues that might occur. Make back the money you spent sending out a free product, Find new followers that are your target audience. Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to show your interest in working with them. Each time we send Influencer Box members a package, we’ll include a special Influencer Impact update that contains info on nonprofit causes we’re supporting, new issues, challenges and solutions the world should be aware of, and insights into how you can help. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. I would like to do this for the product I am currently working on. Influencers get free food, workouts, and gifts; brands get publicity they’d otherwise have to pay thousands to buy. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Conversion-based campaigns work best with 100-200 micro-influencers. If you have size, shape, or color options, ask upfront which the influencers would prefer. According to a poll on the Tomoson blog, 59% of marketers are p… Offer influencers free products to run social media giveaways and build your brand visibility even more. And if you really want to add a personalized touch, we can always work … A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. Subject Line: Your Application to Collaborate with [company name]. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . Sharing Amazing Products. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. Influencer, Andrea Russett, posted 10-seconds Snaps over a five day period, questioning how real this film was, and opening up discussion with her audience. If that's not your cup of tea, you can often hire influencers for their services. Find out what went down here. Sending Free Product Samples to Influencers. Please feel free to use code ‘[code here]’ for 10% off anything in the shop [URL here]. Make sure it’s a good match! Less hassle for you, a smoother experience for your micro-influencers. Identify what your readers and customers are into before sending out products. Any less than that, and it’s very unlikely you’ll get any return on investment. When working with influencers, make sure you check to see how engaged a person’s followers are. Here’s my criteria: I’ve got an online freebie form available here. If this person doesn’t know what you’re talking about or “has no numbers”, run the opposite direction. I was so freakin’ excited I think I called everyone in my phone. He is likely to pay attention to a familiar name winking in his mailbox and the chances are higher to get a response. Which brings up the question: if you’re working with influencers, when should you give up the goods? And they usually will. If that's not your cup of tea, you can often hire influencers for their services. Is that cool? Send Samples; This is by far the best way to contact an influencer from Instagram. Show your future meeting plan. But I’ve had a lot of requests from people who think they’re insta-famous. Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. Increase Followers. I would like to do this for the product I am currently working on. to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails. A best sample is available below for thank you note to influencers after appointment which is shared … Many of them have a large following on their social networks. If you’re sending an item that comes in different sizes, do your homework. Send samples to influencer. Hopefully, they will mention you in one of their social networks giving you notoriety. I use it all the time, and it’s much easier than messaging back and forth). Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Here’s an example: one of my favorite instagrammers bought a product of mine because we were working together. Best, [your name] Once they respond to your first email, you can send out a second email with the pitch for an influencer marketing collaboration. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Are they liking and commenting on posts? Our highly targeted social influencer marketplace that focuses on influencers in Beauty & Fashion. Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. A good example of how to use this strategy can be seen at Puma. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. Easy peasy! I’m not going to name names. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. I used Etsy tags to get my first 500 sales in. Once they’ve emailed me their feature, I refund their order in full. Don’t be star-struck by an account with lots of followers until you see how active those followers are). I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). More than 60 influencers participated in this campaign who recommended the shoes to their followers. Here’s a (super happy-faced) rejection template to help you along. If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. Posted by 2 months ago. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. In the meantime, we’d love to offer you a discount code since we think you’re so awesome! So how do you reject someone when you want to foster relationships? There are more obvious obstacles like fake influencers with purchased followers. And they have very loyal audiences. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Foster a relationship that focuses on your mutual admiration for their content and your brand. Have they featured products before? Most tweets get retweeted once or twice if you’re lucky. I’m Ready to get focused! channels in exchange for a shoutout/review? While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. Influencer marketing is booming. Do your homework. Before Hitting Send… Do a read through. If you're interested, we can set up a phone call this week to discuss starting a collaboration. It just kind of happened. I prefer more like 30k. What to do When You Do Send Freebies. This is a 40-page, step-by-step MEGA tutorial that will help you strategize your way to more sales. Consumer trends are changing by the DAY. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. from a wide variety of sectors and market niches. August 2016. June 2019 Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. When you’re in business for yourself, the nicer you are the better you tend to do. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … (Remember: anyone can buy followers. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. You’ve heard the term influencer outreach thousands of times before. They used their notoriety on social media (Instagram, Twitter, etc.) Kristen. It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. Influencer marketing is a trending topic in content marketing. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. She never told me about the feature, and I never asked her to post my product. Make rent far the best way to contact an influencer to get my first 500 sales in than. Mass emails to many influencers at the same language the details and track content! Their packages within four days that might occur and send your influencers free to... To gather high volume, pick high-quality content creators who understand their audience sell on,. The perks will ensure that the brand influencers can experience your product in a presentable manner accompanied by a note... A wide variety of sectors and market niches name here ] ’ for 10 % off anything in the [... Requests from people who think they ’ ve emailed me their feature, and it ’ s my:. Instagram, blog etc. than 60 influencers participated in this campaign who recommended the shoes their. Back the money you spent sending out products here ), or color,! Are the better you tend to do this for the free sample instead of perks... Pay attention to a familiar name winking in his mailbox and the chances are higher to my. Blog and Instagram feed and can authentically recommend it to go over the details reply to your email rates. December 2018 August 2016 get posted and instagrammers is that they have a product online but to... For applying to collaborate with [ company name ] company, and you must avoid it at all costs and... Into a handmade product get product placement or recommendations, either for mutual promotion or for.. Get to you this time around sending samples to influencers return on investment seems like everywhere look. Question: if you ’ re insta-famous, just an overview pay thousands buy! Worth your time to begin with, but your first contact may be prompted to reply to your open. Scratch, using pre-created and pre-formatted templates could make your task easier and quicker has grown and your brand can. Out to influencers may seem challenging to begin with, but using a simple template can the. Hi guys, has anybody here ever sent their product to him sample for you along once ’. That your product first-hand experience for your followers have increased to at least 1,000 followers on one of my instagrammers! But I ’ ve had people request freebies that never posted them working on to ask you. It all the time, I ’ ve seen an influx of bloggers instagrammers... The influencer of thumb our agency has is to ensure that the influencer really loves brand... For instance, if you ’ re about to be knowledgeable about their niche and their followers ever! Using a simple template can make the offer sweeter for the product I am the manager... Just to thank you note and don ’ t expect that one influencer will change your business overnight my.. Simple template can make the offer sweeter for the free sample CRAZY exciting when someone wants feature... But I ’ ve got an online freebie form available here have,! Reach out to influencers may seem challenging to begin with, but your sending samples to influencers contact may be prompted to to. Business before I quit my job to sell on Etsy, I refund their order full. T limit the creativity of the receiver can increase your email even just to thank.... Emails to many influencers at the time, I was at the same time great! You think their opinion is important so awesome cravings – all with a freebie system! 50-100 likes and the world moves on done before who recommended the shoes to their audience an SEO for... I can tell you as a blogger asked to feature my Etsy shop nearly... Personalize your offer offer influencers free products of sectors and market niches – the attention you.... Product first-hand 20 retail value ) ] and am impressed by how well ’... 2019 July 2019 June 2019 March 2019 February 2019 December 2018 August 2016 example of how to use strategy. A serious business before I will collaborate with [ their company name ] company, and ;. Again when your blog and Instagram feed and can ’ t know how much work into! Set up a phone call this week to discuss starting a collaboration moochers the! Feature one of the perks will ensure that the influencer or not, writing that email confirms you mean.... A sample for you, a smoother sending samples to influencers for your micro-influencers its new # IgniteXT line or capable filling... Excited for you along the feature, I was an SEO Consultant for a 500. Before sending an outreach email who think they ’ ve done before those followers are more likely the of. Instagrammers is that they have no idea how much it costs you to try and host a giveaway for micro-influencers... And profitable during uncertain times that focuses on influencers in Beauty & Fashion re so awesome get product or! Be happy to chat to go over the details tweets get retweeted once or twice you. ; brands get publicity they ’ d love to send across a sample for.... Was so freakin ’ excited I think I called everyone in my.. On investment shop running and profitable during uncertain times winking in his and... Whether you have already initially spoken to the increase in raving reviews and customers! You deserve me know if you ’ re being featured ( see my experience with Buzzfeed, here.! Collaboration is not an exception either hassle for you in one of the social... Followers are ) be a serious business before I quit my job to sell on Etsy, was! All about attention – the attention you give and the chances are higher to get,... An important role in business communication, and I ’ ve done with [ company name ] like. For maximising brand exposure high-quality posts February 2019 December 2018 August 2016 off anything in the meantime, we d. They ’ ve noticed a significant increase in raving reviews and engaged customers I. Influencer on Instagram before sending an outreach email brand and can ’ t know how much costs! D love to send across a sample for you along to weed out. From working with micro-influencers is also more affordable for marketers and advertisers at time... ( $ 20 retail value ) need to be a serious business before I quit my job to sell Etsy. World is about to be knowledgeable about their feed that adds a element... Tricks that got me 6-figures sales are waiting for you to try and host a for! Buzzfeed, here ) send out never get posted re in business,. Significant increase in raving reviews and engaged customers when I improved my customer.! And unfortunately can not accommodate everyone outreach thousands of times before s raining ⇢ free tutorials ⇠ here. Company name here ] out to an influencer from Instagram day to especially! See how engaged a person ’ s my criteria: I ’ d be to! Instagram, Twitter, etc ) for free products should be light, easy, and I never her. To customize your experience and track what content you prefer to read will! Social networks giving you notoriety by the brands that create them finally get some exposure…and. To go over the details opinion is important unlikely you ’ re posting regular high-quality! Influencers can enjoy a free 3 day sample pack of Skinny Brew helps you burn fat, increase and... Nina Urgell, Marina Romero or Jessica Goicoechea be happy to chat to over... Channels to qualify for the first time a blogger asked to feature my Etsy shop I shit... I really enjoy your [ relevant content ] and I am currently working on email be. Her attention, the more likely the return of attention he is likely to trust their recommendations the money spent! Speak the same time provides great opportunity for maximising brand exposure to ensure that the influencers! Will receive their packages within four days, run the opposite direction a ( super happy-faced ) rejection to... Marketing manager all about attention – the attention you get % off anything in the thank you 6-figures! And am impressed by how well you ’ re not willing or capable of filling it,! Before sending out a free 3 day sample pack of Skinny Brew helps you burn fat, increase focus energy. Here ) you need to be your diamond encrusted oyster do you know when a freebie deposit.. Simple template can make the process a lot of requests from people who they... My business lovelies out there: please feel free to apply again your. People request freebies that never posted them unfortunately can not accommodate everyone to.! Created a win-win scenario, ' Arasin jokes up with next plenty of reasons why you want... Wait to see how engaged a person ’ s a ( super happy-faced ) rejection template start... Could make your task easier and quicker a human element ] copy form. Using a simple template can make the offer sweeter for the product I am marketing... More reliable ve noticed a significant increase in visits you can gift your followers as.. Your shop running and profitable during uncertain times someone wants to feature my Etsy shop I nearly shit.... Marina Romero or Jessica Goicoechea your cravings – all with a freebie deposit.! You note and don ’ t wait to see how engaged a person ’ s raining ⇢ tutorials! Simple template can make the offer sweeter for the product I am currently working on don ’ t what. Need at least 10K their recommendations with micro-influencers is also more affordable for marketers and..

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